What’s Negroni Week?
In 2013 Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Since then, Negroni Week has grown from about 120 participating venues to thousands of venues around the world, and to date, the initiative has raised over $3 million for charitable organizations.
The Negroni originated in Italy in 1919 immediately following the first World War when Camillo Negroni asked his friend, bartender Forsco Scarselli, to strengthen his favorite cocktail, the Americano, by replacing the soda water with gin. Soon Italians far and wide where raising their Negroni cocktails.
Distilleries along the Whiskey Rebellion Trail celebrated the 10th anniversary of Negroni Week by serving up their variations of the classic Negroni cocktail and raised money to benefit event sponsor, Campari America’s, cause. This year, proceeds from Negronis served by participating distilleries during the week benefitted Slow Food USA, a nonprofit organization dedicated to providing worldwide access to food that is good for the consumer, producer and planet.
Negroni Along the Trail
While some of these cocktails headed off the menus after Negroni week’s conclusion, a few of these recipes will remain lingering on the menu until fall cocktails take their place. Shop Our Passes and save on spirits when you taste for yourself along the Trail.
Wigle Whiskey offered three creative interpretations of the Negroni, including one featuring their NEW Spiced Liqueur. Cocktails included the Wigle Saffron Negroni, Fall Spiced Negroni, and White Peach Negroni. Even though these were only offered in the bar room during Negroni Week, you can pick up your bottled Wigle Saffron Negroni at the distillery!
Included on the summer menu, Quantum Spirits offers the Summer Nerdgroni made with gin, amaro, gruner velt, strawberry puree, bitter lemon soda and orange bitters. Grab one now before fall menu items take over!
Grab a Bottle Along the Trail and Make Your Own Negroni!
The classic Negroni recipe is quite simple, entailing only three ingredients. With equal parts Campari, gin and sweet vermouth, the ruby-toned cocktail is a simple fix up for even the most aspiring of cocktail crafters. Even though whiskey is our name, you can pick up your gin along the Trail. Along with the distilleries above, we recommend checking out Lawrenceville Distilling Company’s Ginzer Gin, Revivalist Spirits’ Solstice Expression Botanical Gin, or Tenth Ward Distilling’s Genever Inspired Gin.
And of course, we hope to see you next year celebrating Negroni Week 2023 along the Trail!